iCatch is a holistic solution to your firms advertisement needs. As such, post evaluation is a crucial part to every campaign. Informing you of why & how your campaign has worked out is part of iCatch’s operational prerogative. We provide comprehensive solutions as to the amount of eyeballs your campaign was able to accumulate & within those eyeballs, there is an impact on the relevant target market whose proportion we analyze. Our research determines the hype & opinion built around currently ongoing or finished campaigns & how they may be built upon in the future. Besides, as OOH agency and brand awareness we differ from primary vendors that are more obsessed with selling their own sites & platforms.

Instead, we work out if your audience requires engagement through various while introducing our own innovations to every promotional campaign. For instance, if you’ve got a product targeting young adults, how would you go about choosing the best medium? If the target for instance is more fond of reading benefits, the medium used to convey the ad must contain summarized yet enticing text aimed at generating recall & desire for eventual lead generation. This insight & our cooperative mutual relationship with our clients & vendors helps in achieving the needed synergy to evaluate the benefits of marketing communications.

The brand awareness and  analyzing survey data in Pakistan follows similar principles and techniques as in any other country. Here are some key steps to consider for survey analytics in Pakistan:

  1. Data Cleaning and Preparation
  2. Quantitative Analysis
  3. Cross-tabulation and Segmentation

Data Cleaning and Preparation:

Before marketing survey data, it’s essential to clean and organize the data. This involves checking for missing or erroneous responses, removing duplicates, and preparing the data for analysis.

Quantitative Analysis:

For closed-ended questions, which have predefined response options, you can use quantitative analysis techniques. This includes calculating frequencies, percentages, averages, and other statistical measures to understand patterns and trends in the data. Analyzing demographic variables can also provide insights into the characteristics of the survey respondents.

Cross-tabulation and Segmentation:

To understand relationships between different survey variables, cross-tabulation can be employed. This involves comparing responses across different demographic groups or analyzing the relationship between variables. Segmentation analysis can help identify distinct subgroups within the survey population based on their responses and characteristics.

Conducting a market survey can provide several benefits for your business. Here are some ways in which a market survey can be advantageous:


  1. Customer Insights
  2. Identify Market Trends
  3. Validate Ideas
  4. Enhance Customer Satisfaction
  5. Improve Marketing Strategies
  6. Identify Customer Pain Points
  7. Measure Brand Perception
  8. Strategic Decision Making

Customer Insights:

Market surveys help you gain a deeper understanding of your target audience. By collecting data directly from customers, you can gather valuable insights into their preferences, needs, and behaviors. This information can guide product development, marketing strategies, and customer service improvements.

Identify Market Trends:

Surveys allow you to stay informed about the latest market trends and changes in consumer behavior. By asking relevant questions about industry developments, competitor analysis, and emerging preferences, you can adapt your business strategies to stay ahead of the competition.

Validate Ideas:

If you have new product or service ideas, steps in market survey a market survey can help you assess their viability and potential demand. By obtaining feedback from your target audience, you can identify any gaps or areas for improvement in your offerings before investing significant resources.

Enhance Customer Satisfaction:

Surveys provide a platform for customers to express their opinions and provide feedback. By actively listening to your customers’ needs and concerns, you can identify opportunities to enhance their satisfaction. Implementing changes based on survey feedback demonstrates your commitment to customer-centricity.

Improve Marketing Strategies:

The product market survey help evaluate the effectiveness of your marketing efforts. You can gauge customer awareness, recall of advertising campaigns, and the impact of various marketing channels. This data can inform adjustments to your messaging, targeting, and overall marketing mix.

Identify Customer Pain Points:

Surveys allow you to identify and address any pain points or issues that customers may be experiencing. By understanding their challenges, you can tailor your products, services, or processes to better meet their needs and provide a superior customer experience.

Measure Brand Perception:

The market survey form marketing surveys enable you to assess how your brand is perceived in the marketplace.The market survey ppt by measuring brand awareness, brand associations, brand awareness survey and brand loyalty, you can identify areas for improvement and develop strategies to enhance your brand image.

Strategic Decision Making:

The data and insights gathered from market surveys provide a foundation for making informed business decisions. Whether it’s entering new markets, launching new products, or refining existing strategies, market surveys provide valuable input that reduces uncertainty and minimizes risks.

By leveraging the benefits of market surveys, you can make data-driven decisions, align your strategies with customer needs, and gain a competitive edge in the marketplace.

Unlock actionable insights with our direct marketing survey analytics. Gain a comprehensive understanding of customer preferences, behavior, and trends. Leverage powerful data analysis tools to make informed decisions, optimize campaigns, and maximize ROI. Stay ahead of the competition by harnessing the potential of data-driven marketing strategies. survey responses into actionable intelligence with our direct marketing survey analytics. Uncover valuable insights, identify trends, and make data-driven decisions. Enhance targeting, personalize campaigns, and optimize marketing strategies. Drive success by harnessing the power of customer feedback and leveraging analytics to fuel growth.